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About This Job

Work Location

  • Ho Chi Minh

Job Level

  • Department Manager

Job Type

  • Permanent

Qualification

  • Bachelor

Experiences

  • 5 - 7 Years

Salary

  • Negotiable

Industry

  • Advertising / PR / Communications, Marketing, Online Marketing

Deadline to Apply

  • 15/06/2025

Contact Person

  • BP Tuyển dụng
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Job Benefit

  • Laptop
  • Insurance
  • Allowances
  • Incentive bonus
  • Health checkup
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

  • Develop and execute annual trade marketing plans aligned with business and brand objectives.
  • Lead channel-specific programs to increase brand visibility, drive consumer conversion, and support sell-through.
  • Collaborate closely with Sales, Brand Marketing, and Corporate Management Department to develop and deploy in-store activations, POSM, and promotions.

  • Strengthen partnerships, exploring the opportunities and ensuring structured trade marketing support for wholesale, distributors and retailers.

  • Collaborate closely with Sales Managers (GT), MT Manager to drive business opportunities and develop specific trade programs to align with company objectives to ensure sell in and sell out volume.

  • Manage the trade marketing budget efficiently, ensuring ROI-driven decision-making.
  • Conduct market and competitor analysis to identify trends and opportunities.
  • Partner with key retail and distribution partners to co-create tailored marketing initiatives.
  • Own trade events, sponsorship activations, and category-focused initiatives.
  • Track, analyze, and report on campaign effectiveness and shopper behavior.
  • Lead, coach, and develop team members of trade marketing.

Job Requirement

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Having 6–10 years of experience in trade/shopper marketing, preferably within the FMCG or beverage industry.
  • Proven experience in managing marketing budgets and cross-functional teams.
  • Deep understanding of retail dynamics, shopper insights, and promotional effectiveness.
  • Strong project management and execution skills.
  • Excellent communication and stakeholder management skills.
  • Highly analytical with a results-driven mindset.
  • Independent and professional ethics.
  • Creation, active, honest, carefull and hard work.
Job tags: Senior Trade Marketing Manager trade marketing shopper marketing FMCG Marketing POSM
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